Novalab Privacy Policy

Novalab Teknoloji Hizm. ve Tic. Ltd. and Retologic Inc., and its affiliates (collectively, “Novalab”, “we”, “us”) is a global organization offering software tools used by developers, testers and operations team members to deliver high quality software and applications. We offer products for code review, API and UI development, testing, and operations and end user experience monitoring across desktop, web, mobile, Internet of things devices, and cloud platforms.

This Privacy Policy (“Privacy Policy”) describes our practices regarding information collected through our websites and our products and services, including:

and any other Novalab products and services (collectively, the “Novalab Services” or “Services”).

When you interact with the Novalab Services, you consent to such collection, use and sharing of information as described in this Privacy Policy and our Terms of Use (whether Hosted or On Premise or some combination thereof). If you do not consent to the terms of this Privacy Policy and our Terms of Use, do not continue to interact with or use the Novalab Services. .

Due to the global nature of the Novalab Services, our privacy practices may vary among the states, countries and regions in which we operate in order to comply with applicable legal requirements.

1. Information We May Collect

The Novalab Services gather certain information automatically, some of which may be considered personal information under applicable law.

We may collect, among other things, the following types of information:

We may also collect information, including personal information, in the following situations:

2. Use of Information

Novalab Solutions may use the information, including personal information, collected in connection with the Novalab Services for the purpose of providing the Services to our customers, as well as for supporting our business functions, such as fraud prevention, marketing, analytics and legal functions and other legitimate purposes. 

To the extent permitted by applicable law and, for customer data, as permitted by our customer agreements, we may use information collected in connection with our Services:

Aggregate Information. To the extent permitted by applicable law, we may use, process, transfer, and store any data about individuals and customers or partners in an anonymous (or pseudonymous) and aggregated manner. We may combine personal information with other information, collected online and offline, including information from third party sources. We may also use information in other ways with consent or as permitted by applicable law. By using the Novalab Services, our customers agree that we are hereby licensed to collect, use, share and store anonymized (or pseudonymized) aggregated data collected through the Novalab Services for benchmarking, analytics, A/B testing, metrics, research, reporting, machine learning and other business purposes.

Automated Decisions. To the extent permitted by applicable law, we may collect data in an automated manner and make automated decisions, including using machine learning algorithms, about individual users of the Novalab Services in order to provide or optimize the Novalab Services offered and/or delivered, for security or analytics purposes, and for any other lawful purpose. To the extent permitted by applicable law, we may use automated decisions, for example, to display advertisements and offers based on the individual’s preferences.

3. Sharing of Information

To the extent permitted by applicable law, Novalab may share and disclose information, including personal information, as set forth below:

Novalab may also disclose personal information for other purposes or to other third parties when an individual has consented to or requested such disclosure, or where a customer has obtained permission from such individual, or where such disclosure is otherwise legally permitted for legitimate business purposes, and, for customer data, with such customer’s authorization or otherwise in accordance with Novalab’s agreement with such customer.

4. Cookies and Similar Technologies

We may use cookies and similar technologies to operate and improve the Novalab Services, as well as to simplify our interaction with you. A "cookie" is a unique numeric code that we transfer to your computer so that we can keep track of your interests and/or preferences and recognize you as a return visitor to the websites. We may use cookies, log files, pixel tags, web bugs, web beacons, clear GIFs, Local Storage Objects (LSOs) such as HTML5 and Flash or other similar technologies to collect information about the ways you interact with and use the Novalab Services, to support and enhance features and functionality, to monitor performance, to personalize content and experiences, for marketing and analytics, and for other lawful purposes. We may also engage third party service providers to provide advertisements and promotions on our behalf, or authorize third parties to advertise and market products and services via the Novalab Services.

We may use the following types of cookies and similar technologies:

Most internet browsers accept cookies by default. You can block cookies by activating the setting on your browser that allows you to reject all or some cookies.  The help and support area on your internet browser should have instructions on how to block or delete cookies. Some web browsers (including some mobile web browsers) provide settings that allow you to control or reject cookies or to alert you to when a cookie is placed on your computer, tablet or mobile device. Although you are not required to accept cookies, if you block or reject them, you may not have access to all of the features available through the Novalab Services.

For more information, visit the help page for your web browser or see http://www.allaboutcookies.org or visit www.youronlinechoices.com which has further information about behavioral advertising and online privacy.

We may use third party analytics such as Google Analytics or similar analytics services. For information on how Google processes and collects your information regarding Google Analytics and how you can opt-out, please see https://tools.google.com/dlpage/gaoptout.

We may use third-party advertisers to serve or track advertisements on or relating to the Novalab Services. These third parties may use cookies and other tracking and analytical technologies to, among other things, record which ads your browser has loaded and which pages you were viewing when ads were delivered or accessed. Information so collected is subject to the privacy policies of those third parties, which you should carefully review. We have limited or no control over third party use of cookies.

5. Data Retention

To the extent permitted by applicable law, we may retain information for as long as the account of the customer for whom we collected the information is active, for at least twenty-four (24) months thereafter, or as long as is reasonably necessary to provide the Novalab Services or as needed for other lawful purposes. We may retain cached or archived copies of information. We may retain anonymized or pseudonymized, aggregated data indefinitely, to the extent permitted under applicable law. We may be required to retain some data for a longer period of time because of various laws and regulations or because of contractual obligations. We also will retain information as long as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

6. Choices and Opt-Out

To the extent required by applicable law, or in our discretion otherwise, we will allow customers and individuals to limit use of personal information. If at any time after providing us with your personal information such information changes or you change your mind about receiving information from us, you may request access to your data or that your data be changed.

If you no longer wish to receive our communications, you may opt-out of receiving them at any time by following the instructions included in each communication, by mail at 4701 Patrick Henry Dr Bldg 23 Santa Clara, CA 95054.

7. Cross-Device Tracking

When you use your mobile device to interact with us or use the Novalab Services, we may receive information about your mobile device, including a unique identifier for your device. We and our service providers and third parties we collaborate with, including ad networks, may use cross-device/cross-context tracking. For example, you might use multiple browsers on a single device, or use various devices (such as desktops, smartphones, and tablets), which can result in your having multiple accounts or profiles across these various contexts and devices. Cross-device/cross-context technology may be used to connect these various accounts or profiles and the corresponding data from the different contexts and devices.

8. Employment Opportunities

We provide you with a means for submitting your resume or other personal information through our website or Services for consideration for employment opportunities at Novalab. Personal information received through resume submissions will be kept confidential. We may contact you for additional information to supplement your resume, and we may use your personal information within Novalab, or keep it on file for future use, as we make our hiring decisions.

9. Third Party Sites

The Novalab Services may provide links to other websites or resources over which Novalab does not have control (“External Web Sites”). Such links do not constitute an endorsement by Novalab of those External Web Sites. You acknowledge that Novalab is providing these links to you only as a convenience, and further agree that Novalab is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the External Web Sites.

10. Security

To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of data, we employ procedural and technological measures that are reasonably designed to help safeguard the information we collect. Novalab may use encryption, secure socket layer, firewall, password protection and other physical security measures to help prevent unauthorized access to such. Novalab may also place internal restrictions on who in the company may access data to help prevent unauthorized access to such information.

Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Therefore, despite our efforts, we cannot guarantee its absolute security. We do not warrant or represent that personal information about you will be protected against, loss, misuse, or alteration by third parties.

Where required under applicable law or by contract, we will notify the appropriate parties or individuals of any loss, misuse or alteration of personal information so that such parties or individuals can take the appropriate actions for the due protection of their rights.  If such personal information is information of a Novalab customer, we will notify such customer and coordinate with them regarding any required notices to particular individuals.

11. Children

We recognize the importance of protecting the privacy and safety of children. The Novalab Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. Anyone under 16 should not use the Novalab Services. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us as set forth below.

12. International Data Transfers

The Novalab Services may be provided using resources and servers located in various countries around the world, including the United States and other countries. Therefore, personal information about individuals or customers may be transferred, processed and stored outside the country where the Novalab Services are used, including to countries outside the European Union (“EU”), European Economic Area (“EEA”) or Switzerland, where the level of data protection may not be deemed adequate by the European Commission.

Canadian residents may have additional rights under Canadian law.  Please see the information provided by the Office of the Privacy Commissioner of Canada for additional details.  You, and we, confirm that it is our wish that this document and all other related documents be drawn up in English. Vous reconnaissent avoir exigé la rédaction en anglais du présent document ainsi que tous les documents qui s'y rattachent.

13. California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use may be entitled to request and obtain from us, once per calendar year, information about customer information we have shared, if any, with other businesses for such other businesses’ own direct marketing uses. If applicable, this information would include the categories of resident information and the names and addresses of those businesses with which we shared such resident information for the immediately prior calendar year. To obtain this information, please contact us as indicated below. Please include sufficient personal identification information so that we can process the request, including that you are a California resident.

14. Novalab Services Obtained Through the Atlassian Marketplace

For all authorized Novalab Services which are obtained through the Atlassian Marketplace, meaning http://marketplace.atlassian.com or any other webpage, application, interface, service or in-product experience at which Atlassian Pty Ltd (“Atlassian”) makes available cloud and downloadable applications, plug-ins or extensions that are designed to interoperate with Atlassian’s own software and cloud offerings (“Atlassian Marketplace”), Atlassian is not responsible for the privacy, security or integrity of Your data collected or processed by Novalab or by the Novalab Services through the Atlassian Marketplace.

15. Questions, Complaints and Disputes

If you have any questions about this Privacy Policy, or our collection, use, sharing or storage of information about you, you can contact us by email at info@novalab.com.tr, or write to the following address:


Retologic Inc.
4701 Patrick Henry Dr Bldg 23 Santa Clara, CA 95054

CLASS ACTION WAIVER. YOU AND WE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR OUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

DISPUTE RESOLUTION. Except as otherwise expressly provided above, or in our European privacy policy or otherwise required by applicable law, you agree that the exclusive jurisdiction of any actions arising out of, relating to, or in any way connected with, this privacy policy, shall be in the state or federal courts, as applicable, located in the City of Boston or Suffolk County, Massachusetts. Any dispute, controversy, or claim arising out of or relating to this privacy policy or the collection, use, storage or transfer of any of your information or data, including, but not limited to, the arbitrability of the matter or the formation, interpretation, scope, applicability, termination, or breach of this privacy policy, shall be referred to and finally determined by arbitration in accordance with the JAMS Streamlined Arbitration Rules and Procedures, or JAMS International Arbitration Rules, if the matter is deemed "international" within the meaning of that term as defined in the JAMS International Arbitration Rules. The arbitration shall be administered by JAMS, shall take place before a sole arbitrator, and shall be conducted in Boston, Massachusetts. If the JAMS International Arbitration Rules apply, the language to be used in the arbitral proceedings will be English. Judgment upon the arbitral award may be entered by any court having jurisdiction. This section shall apply to and require arbitration of all disputes, controversies, and claims, regardless of whether such disputes, controversies, or claims concern a single individual, entity, or other person, multiple individuals, entities, or other people, or classes of individuals, entities, or other people. You hereby consent to receive service of process by electronic means or social media to the extent allowed by the applicable court. This constitutes express agreement of the parties regarding your consent pursuant to United States Federal Rule of Civil Procedure 5(b)(2)(E) and any applicable state (or other jurisdiction) equivalent.

16. Privacy Policy Updates

Novalab may update this Privacy Policy from time to time in our sole discretion to reflect changes to our information and privacy practices. Novalab will post any updated Privacy Policy in the Novalab Services, or with any notice to individual users if required by applicable law. Continued use of the Novalab Services after any such modifications constitutes acceptance to any such modified Privacy Policy. Novalab encourages you to review this Privacy Policy regularly for any changes. The date of last revision is shown at the “Last Updated” legend at the top of this page.

17. European Privacy Policy

The following European Privacy Policy applies to residents of the European Union, the European Economic Area and Switzerland.

Personal Data and Processing. For the purposes of this European Privacy Policy:

Personal Data” means any information relating to an identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of such natural person; and

Processing” means any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Purposes and Legal Bases for Processing Personal Data. Novalab processes data for the purposes as set forth in our Privacy Policy, including to provide the Novalab Services. To fulfill these purposes, Novalab may access data, including Personal Data, to provide the Novalab Services, to correct and address technical, service or security problems, or in response to contractual requirements. Please see our Novalab Privacy Policy Information We Collect and Data Retention sections for additional details on how we collect, use, disclose and share data, make automated decisions, and retain data, including Personal Data, about individual users or customers.

Our legal bases for the processing of Personal Data are: (i) consent or (ii) any other applicable legal bases, such as our legitimate interest in engaging in commerce, offering products and services of value to the customers of the Novalab Services, preventing fraud, ensuring information and network security, direct marketing and advertising, and complying with industry practices.

Additional Rights for European Residents. As a resident of the EU or a country following substantially similar legislation regarding the protection of Personal Data, individuals may have one or more of the following additional rights:

Access. To request a copy of the Personal Data we have collected about you by contacting us.

Rectification & Erasure. To request that we rectify or delete any of the Personal Data about you that is incomplete, incorrect, unnecessary or outdated.

Objection. To object, at any time, to Personal Data about you being Processed for direct marketing purposes.

Restriction of Processing. To request restriction of Processing of Personal Data about you for certain reasons, such as, for example, if you consider Personal Data about you collected by us to be inaccurate or you have objected to the Processing and the existence of legitimate grounds for Processing is still under consideration.

Data Portability. To request and receive the Personal Data we have collected about you in a commonly used and machine-readable form.

Right to Withdraw Consent. If Personal Data about you is processed solely based on your consent and not for any other legitimate interest, to withdraw your consent at any time, without affecting the lawfulness of our Processing based on such consent before it was withdrawn, including processing related to existing contracts for our products and services.

Right to Lodge a Complaint with a DPA. If you believe our Processing of Personal Data about you is inconsistent with the applicable data protection laws, to lodge a complaint with your local supervisory data protection authority (“DPA”).

To exercise any of the above listed rights, please contact us as set forth below and provide sufficient details so that we can respond appropriately. We will process any requests in accordance with applicable law and within a reasonable period of time. We may need to verify the identity of the individual submitting a request before we can address such request. If the request relates to data our customers collect and process through the Novalab Services, we will refer the request to that customer and will support them in responding to the request.  For Novalab customers, certain information may be reviewed, corrected and updated by logging into the Novalab Services account and editing the profile information.

Questions and Complaints. In compliance with the Privacy Shield Principles, Novalab commits to resolve complaints about our collection or use of your Personal Data. Residents of a country participating in the Privacy Shield Framework may direct any questions or complaints concerning our Privacy Shield compliance to our Privacy Shield and Data Protection Contact. We will work with you to resolve your issue. 

If we have not responded to a concern relating to data processed under the Privacy Shield Framework in a timely manner, or we have not addressed the concern satisfactorily, you may contact our U.S.-based dispute resolution provider. If neither Novalab nor our independent dispute resolution provider resolve your complaint, you may have the possibility to invoke binding arbitration through the Privacy Shield Panel. However, prior to initiating such arbitration, a resident of a country participating in the Privacy Shield Framework must first: (1) contact us and afford us the opportunity to resolve the issue; (2) seek assistance from our designated independent dispute resolution provider; and (3) contact the U.S. Department of Commerce (either directly or through a European DPA) and afford the Department of Commerce time to attempt to resolve the issue. If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees. Pursuant to the Privacy Shield, the arbitrator(s) may only impose individual-specific, non-monetary, equitable relief necessary to remedy any violation of the Privacy Shield Principles with respect to the resident.

U.S. Federal Trade Commission Enforcement. Novalab’s commitments under the Privacy Shield are subject to the investigatory and enforcement powers of the United States Federal Trade Commission.

Compelled Disclosures. Novalab may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Privacy Shield and Data Protection Contact. Unless otherwise specified, the data controller of personal data uploaded to the Novalab Services is the Novalab customer for whom such Services are provided and Novalab is the processor of such data for such customer. In certain cases, Novalab may also be the controller of aggregated, anonymous or pseudonymous data relating to the Novalab Services. Our Privacy Shield and Data Protection Contact for the personal information collected in connection with the Novalab Services is:

Retologic Inc.
4701 Patrick Henry Dr Bldg 23 Santa Clara, CA 95054